Pur Norsk
The font used is my own Strategiche.
When Lasse Altern Halvorsen and Marianne Lien took a seven-month trip around the world, it wasn’t what they found on their travels that made the biggest impact; it was what they’d left behind. Noting that their Norwegian homeland lacked a presence and identity in markets abroad, Halvorsen, an architect, and Lien, who has a background in advertising, founded Pur Norsk in 2006. The Oslo-based boutique and extensive online shop is the world’s first concept store focusing exclusively on Norwegian design.
Pur Norsk was rated among the five best interior design shops in the world in Monocle Design Directory #15, August 2008.